Don CeSar Hotel
St. Pete Beach
As an artist I show at the Sun Tan Art Centre next door to the Don Cesar.  I opted to take today as a time to drop off art and walk around the Don Cesar to see what I could find.  Parts of the hotel are public and the stories of the haunting are well known.  The story also appears in several local books:

According to "Ghost Stories of St. Petersburg, Clearwater, and Pinellas County:  Tales from a Haunted Peninsula", by Deborah Frethem, many people believe that the Don is haunted.  The main ghost is said to be that of its builder, Thomas Rowe.  Rowe built the hotel in the 1920s.  As a young man, and prior to his time as an architect, he travelled to Europe and fell in love with a young woman there named Lucinda.  Her parents did not think he was not good enough for her and she left him a "Dear John" letter.  Crushed, Rowe returned to Florida and built the Don CeSar.  He dedicated his life to the hotel.  According to the book:

"In 1940, while standing in the lobby of the hotel, he fell to his knees clutching his chest.  He died of a heart attack a few minutes later in what is now room 101.  Since the death of Thomas Rowe, many say that he has never left the Don CeSar.  He has been seen walking the halls in his trademark white suite and Panama hat, and he is not always alone.  Often he is accompanied by a dark-haired, dark-eyed beauty in a gypsy peasant dress.  They walk hand in hand, deeply in love...." (p. 37).

Areas of interest:  
*The first floor hallway outside of room 101 (chills, eerie, odd movement of walls).
*In 1942, the Don became an army hospital.  The morgue was on the ground level.  The service elevator at the end of that first floor corridor was used to bring dead bodies down from the upper floors to the morgue (creepy feeling).
*Beach: A man in a wheelchair is reported sitting alone on the beach in the early morning hours, gazing at the water.  Anyone who approaches him watches him vanish.
--Thomas Rowe has been seen walking on the beach.  Word-of-mouth reports include seeing him walk off into the sunset with Lucinda.
*Kitchen:  site of haunting from the army hospital era.  Witness of a ghostly woman in a nurse uniform, loud noises from walk-in coolers, possible poltergeist activity (throwing food in coolers),.
Therapy rooms: Saw the nurse, sometimes reflected in mirrors.
King Charles Room (Ballroom):  sightings of a glowing couple dressed in 1930s garb. (Possibly Scott Fitzgerald and his wife, Zelda whose last vacation before her insanity and his death was at the hotel).
*Word of mouth:  Thomas Rowe and Lucinda are seen standing at the water fountain that he built to honor Lucinda.  It replicated the water fountain that they walked around in Europe.

From "Ghost Stories of Clearwater & St. Petersburg" (Kim Cool):  
*Sightings of Rowe and Lucinda "by the fountain" (p. 47).
*When the hotel was sold to the US Army, it also became a convalescent home -- they removed the fountain at that time.  Allegedly, a nurse left a note indicating where the fountain was, but it was not uncovered until 1973.
*Nurse is described as having wavy hair and in an old-fashioned nurse's unifrom; started showing up post renovation in 1973.  
*Another nurse ghost was reported looking out from a cooler in the kitchen (2 entities?)
*Reports of banging noises that could not be uncovered (location unknown)
*It is believed that the 5th floor is the most haunted floof of the building -- that is where the King Charles Room is located.  Said to have a whispy figure or a cool breeze that is unexplained.
*A psychic had dreams of basketball players in the ballroom; possible place memories from ball players who visited when the hotel was a convalescent home.
*Rowe and Lucinda are signed in a courtyard
*Rooms 501 and 502 are said to have prankster ghosts that disturb people.
*Room 661:  During renovations, an engineer heard unexplained knocking at the door repeatedly, which would stop when the door was opened.
*Staff elevator:  breezes reported, wind tunnel, door opened on its own
*Elevators acting strangely -- Rowe attributed as a helping ghost with the elevators (opening doors, retrieving elevators for people who ask his help, etc.)
*Marketing office:  hushed conversation inside, when doors unlocked, no one was there.
*Aroma of menthol cigarettes indicates Rowe, said to be smelled just before he manifests.

From "Floridaland Ghosts" (Dylan Clearfield):
*Rowe did not want a photo shoot by a magazine to be done.  His ghost approached the editor of the magazine in her suite and told her so.  Editor ignored this; the next day, all shots were thwarted by a "particularly persistent black crow" (p. 76). 

From "Tampa Triangle:  Dead Zone" (Capt. Bill Miller): 
*There is a mirror in front of the elevators on the fifth floor that sometimes reflects someone else in the 5th floor hallway.
*Opera music coming from the two master suites at the end of the hall -- strange chill in the air.  
*Another elevator mishap when staff tried to use customer elevator.  Customer elevator would not open, but doors to staff elevator did, alarm went off in the staff elevator.  Rowe was a stickler for protocol.

Word of mouth/personal:
* [e-mail, 5-1-10] I visited friends at the Don a few years ago.  The only thing I sensed in the building was a feeling of being locked into a room.  I was really worried (irrationally, I know) that I would be locked into the bathroom located near the lobby.  It was a really weird feeling.  
*[e-mail, 5-1-10]: When I stayed there a few years ago, I was very creeped out by the emergency exit stairways. There was a small fire in the kitchen for which they evacuated the hotel. Very dark feeling in the stairwells. 

On April 30, 2010 (11:30 a.m.), I had my first opportunity to walk the grounds.  I brought with me a camera and an EMF meter.  My goal was to find the legendary fountain where Rowe and Lucinda were sometimes seen.  Though I walked the parameter of the building, I could find no fountain.  

My EMF meter read 2.5 on the outside (left) side of the building.  The front, right and back of the building registered "0".  I was surprised to note how many businesses actually reside in the Don Cesar -- swim wear, ice cream, massage, and jewlery stores line the first floor.

I did walk a little on the beach, but it did contain sun bathers and hotel visitors.  I did not linger there, but saw nothing unusual.

Inside, the EMF remained at a 2.5, probably because of the air conditioning.  Nothing unusual was heard or felt as I walked through the main lobby.  

Due to time constraints, I could not explore the building much further. I hope to try again when I go in to pick up my art from this show.

June 4, 2010

Jeanne and I met at the Don after I picked up my art work.  We walked through the hotel, looking for room 101, the 5th floor (King Charles Ballroom, fountain) and the 6th floor.  We did find that there was one more area that was said to be haunted -- the Spa.   The nurse is said to appear here, which is interesting as I have heard something similar at Safety Harbor Spa.   We did try to take pictures via IR camera and standard digital.  No results were found. 
Haunted mirror near elevators of 5th 
Room 101 and first floor hallway (below).
Another first-hand account story sent in via Internet: June 4

My daughter and I had the plesaure of staying there, and we use to hang out there almost every weekend.  We experienced the 5th floor feelings. I went up there  to look around and my hair stood up on all over, and I just felt someone watching me.  I just all of a sudden couldn't breath. Mom and Gabby opened the elevator and I ran for it. They asked, what is wrong, and I said there's someone here.  can feel him.  I'm leaving!  They stayed and Gabby took pictures and got orbs all over, and they also felt someone watching them.  But they picked up, it was a man & a woman.  We didn't know about the hauntings and we talked to Don Cesar about it.  They said don't you know we are haunted, and that is one of the main floors of activity! They were saying, "well you're lucky you didn't see two people walking around there, for it's usually a man and a woman".  Oh, and the experiences of knocking on your door and no one there, yeah, a FACT, has happened to me a lot.

My response: 
Thanks. If you don't mind, I'd love to add your story to the page. The orbs, however, are likely dust. I'm not a big believer in those, primarily because they can be really easily created on digital cameras. The rest sounds quite good!

Her response: 
Thank you Brandy. Absolutely, I am honored you would want to do that.  I do agree with the orbs, there is alot of speculation.  The Don Cesar is an amazing place to stay for the chance of a haunting.  Yes, many reports, and my daughter and I even talked about you, and said O, this is the perfect place for Brandy, she might get lucky and the ghost/passing persons, lost souls, whatever you want to call them, just might decide to show up on her camera!  There have been others that have caught a picture of the man & woman, and especially the man that continaully walks around in his work clothes. I'd love to know if you do with your team, so let me know if you ever return!

May 18, 2013:  Ate dinner with the SPIRITS at the Don Cesar.  Mary reported that she sensed someone with us.  He appeared to be wearing a white uniform and she thought he was either an officer or a male nurse.  He followed us through the hall for a short time as we left the building, though she had sensed him both coming and going.

May 22, 2013:  Research: Thomas Rowe was born in Massachusetts in 1872. When he was a young, handsome, and dashing scholar, he attended university in England where he became a fan of the opera.

Additional Information:

In the Tampa Bay Times (St. Pete Times) section, December 18, 2015:

Oct. 10, 2016:  So. I met someone who might have seen the ghost of Thomas Rowe at the Don Cesar. Her father was a painter there when they revamped the place (due to her age, I'm assuming this was the 1990s revamp). She was a little girl at the time...but saw a man with the panama hat, pants, and shirt. She couldn't see his face....she was too young to realize what she was seeing, she said. Interesting. 

The following is an expert from "Memoirs of a St. Petersburg Baby Boomer for the Period 1953 - 1990":  My mother would talk with such pride and fond memories of their time in the military service, when they first came to Florida at the Perry Army Air Core Base.  When they got out of the service and moved to Florida, one of my father's many jobs was working as a painter.  He painted the tall buildings on the beach from scaffolds.  I remember him going into a beach VFW bar, drinking beer, and talking about how hot it was painting the Don Cesar, a veteran's hospital at the time (8).  Book by Christine P. Crews. 
From Memoirs of a St. Petersburg Baby Boomer for the Period 1952 - 1990.